Jan 2019 - Present
Reader in Sustainability
Leads sustainability-focused academic and advisory work at Birkbeck, University of London.
Team Profile
Prof Fred Yamoah
Senior Partner at Alliance Works.
Inside AWGroups
Prof Fred Yamoah
Senior PartnerProf Fred Yamoah is a leading academic and consultant in sustainability, responsible business, and development strategy. At Alliance Works, he leverages two decades of research leadership and policy expertise to help clients embed ESG principles, align with global sustainability goals, and drive long-term social and environmental impact. His work bridges academia and industry with evidence-based, actionable insight.
Key Contributions
- Academic Programme Leader: Spearheaded curriculum development and innovation across multiple sustainability-focused business programmes, embedding ethics, social equity, and climate goals into business education.
- Impactful Research Leader: Led and collaborated on over 10 major global research projects - including funding from GCRF, STFC, and Santander - shaping policy and practice in sustainable development.
- Responsible Business Advocate: Served as Chair of the UN PRME Steering Group, championing responsible management education and guiding business schools to integrate sustainability values.
- PhD Mentor & Academic Editor: Actively supervises PhD candidates and serves as academic editor for sustainability journals, with over 100 publications - including internationally recognized peer-reviewed articles.
- Cross-Sector Collaborator: Advises NGOs, public bodies, and private firms on ESG frameworks, aligning academic insights with actionable, real-world sustainable transformation strategies.
Beyond the Resume
- Rooted in Purpose: Fred's work is driven by a deep commitment to using research and education as tools for social and environmental justice - building systems where sustainability isn't an add-on, but a foundation.
- Connector of Worlds: From lecture halls to policy roundtables, Fred bridges academia, industry, and government to turn complex sustainability theory into transformative action.
- Global Footprint: A regular speaker at international events, Fred thrives on cross-cultural dialogue - amplifying underrepresented voices in the global sustainability conversation.
- Scholar with Soul: Beyond publications and panels, Fred believes in mentoring the next generation of ethical leaders who think critically, act compassionately, and lead responsibly.
- What's Next: At Alliance Works, Fred is focused on advancing ESG intelligence and helping businesses embed sustainability into their strategy - not just to comply, but to lead.
Professional Timeline
Career milestones and public professional details.
November 2017 - August 2018
Marketing Lecturer, Brunel University London
Delivered business and marketing modules while supporting undergraduate learning and academic development.
October 2014 - November 2017
Postdoctoral Researcher, Brunel University London
Advanced research across corporate brand management, heritage branding, brand identity, innovation, and strategic communication.
Research Focus
Sustainability and Food Marketing
Works across sustainability, responsible management, food systems, consumer behaviour, and purpose-led business research.
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