Team Profile

Saima Hasan

Marketing Strategist & Community Leader at Alliance Works.

Saima Hasan

Inside AWGroups

Saima Hasan

Marketing Strategist & Community Leader

Saima Hasan is an award-winning marketing and brand strategist with over 12 years of experience driving growth through innovative, customer-focused campaigns. As Head of Marketing at RIAA Barker Gillette (Middle East), she leads multi-channel brand development, digital strategy, and business expansion initiatives. Saima is also a regional ambassador, event organizer, and speaker, representing the University of London and Pak Launch across global platforms. Her impact extends to community empowerment and CSR through long-standing volunteer roles with TCF, Indus Hospital, and Expo 2020. Passionate about inclusive branding, she bridges creativity with purpose to build resilient, people-first marketing ecosystems.

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Key Contributions

  • Strategic Brand Leadership: Led marketing and business development for RIAA Barker Gillette Middle East, launching a new consultancy office and increasing client engagement by 20% in the first year.
  • Digital Transformation Impact: Directed social media, SEO, and content strategies - boosting engagement and brand visibility by 50% within six months.
  • Regional & Global Engagement: Served as UAE Brand Ambassador for Pak Launch, organizing international unconferences and community networking across Dubai, London, Riyadh, and San Francisco.
  • Education Advocacy: As UoL MSc Marketing Alumni Ambassador (UAE), collaborated with academic leaders to enhance curriculum relevance, champion student engagement, and deliver content through blogs, podcasts, and events.
  • CSR & Community Building: Spearheaded fundraising and youth ambassador programs for NGOs including The Citizen's Foundation and Deaf Reach, linking corporate donors to impactful education initiatives.

Beyond the Resume

  • Passion Project: Blogs about brand ethics, CSR, and sustainability on Branding Banter Dubai, engaging professionals in meaningful marketing discourse.
  • Global Perspective: Balances regional insight with global exposure - from leading events in Dubai to representing alumni voices at a University of London roundtable.
  • Volunteering Ethos: A lifelong volunteer with a heart for education, she's helped scale fundraising and youth leadership programs for grassroots NGOs since 2004.
  • Curiosity-Driven Learning: Holds marketing, tech, and UX certifications from IBM, Google, and Babson College - constantly upskilling to stay ahead in a digital-first world.
  • Cultural Communicator: Fluent in four languages and experienced across multicultural environments, Saima thrives in roles that demand empathy, clarity, and adaptability.

Professional Timeline

Career milestones and public professional details.

2004 - Present

Volunteers Manager and Community Builder, The Citizen's Foundation UAE

Leads long-standing volunteer, youth engagement, CSR partnership, and fundraising initiatives supporting educational access in Pakistan.

2005 - Present

Regional Marketing Advisor, NGOs and Impact Projects

Supports nonprofits including Indus Hospital, Akhuwat, SIUT, and Deaf Reach with brand visibility, donor outreach, and communications strategy across the Gulf.

Jan 2015 - Jun 2025

Head of Marketing and Business Development, RIAA Barker Gillette Global Alliance

Led regional strategy, brand positioning, digital marketing, client relationship management, and corporate events across markets including the UK, KSA, and UAE.

2023 - Present

MSc Marketing Alumni Ambassador, University of London

Engages alumni, mentors students, and builds academic visibility across the UAE while promoting inclusive and impact-driven learning.

2023 - Present

UAE Regional Brand Ambassador, Pak Launch Inc.

Connects Pakistani startups with global investors through events and cross-border innovation networks across Dubai, San Francisco, Riyadh, and London.

2004 - 2005

Corporate Events and Project Manager, i2i Group, Dubai Media City

Coordinated international events, improved lead generation systems, and helped build the company regional presence at the intersection of marketing and technology.

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