Current
Reader in Innovation Management and Strategy
Serves at Brunel University London with a focus on innovation management, strategy, and organizational transformation.
Team Profile
Dr. Weifeng Chen
Senior Partner at Alliance Works.
Inside AWGroups
Dr. Weifeng Chen
Senior PartnerDr. Weifeng Chen brings over 15 years of experience in innovation management, AI strategy, and organisational transformation. As a Senior Consultant at AWGroups, he helps public and private sector organisations harness emerging technologies to drive growth, resilience, and sustainable change. His global advisory work - across Europe, Asia, and the Middle East - focuses on aligning corporate strategy with digital transformation and responsible innovation. His research, published in top-tier journals, and his leadership in executive education reflect his commitment to advancing future-ready business models and ecosystems.
Key Contributions
- Architect of Innovation Policy Helped shape national and regional strategies on AI adoption, innovation governance, and digital ecosystems in collaboration with international agencies.
- Transdisciplinary Research Leader Bridged insights from business, sustainability, and emerging tech to publish breakthrough work on responsible innovation and circular economies.
- Doctoral Development Champion Supervised over 20 PhD candidates worldwide, fostering the next generation of thought leaders in innovation, strategy, and tech management.
- Curriculum Designer & Global Educator Designed and delivered innovation-focused programs for executives and students in the UK, Europe, Asia, the GCC, and the U.S.
- Strategic Consultant & Transformation Partner Worked with public and private entities to translate AI trends and smart technologies into actionable, future-proof business strategies.
Beyond the Resume
- Perspective: "Sustainable innovation is not a trend - it's a mindset shift. My mission is to help leaders think ahead, not just move fast."
- Real-World Impact: Applied his academic work in live consultancy across sectors - from advising green-tech startups to transforming public infrastructure through smart systems.
- International Mindset: Born in Asia, trained in the UK, and working globally - Weifeng thrives on cultural intelligence and collaborative insight.
- Exploration Beyond Academia: Equally at home in government boardrooms or academic symposiums, he bridges theory and real-world strategy.
- Current Drive: Enabling organisations to navigate complexity with clarity - aligning innovation, AI, and sustainability for meaningful transformation.
Professional Timeline
Career milestones and public professional details.
Recent Focus
AI Strategy, Leadership and Governance
Works across AI strategy, leadership, governance, ethics, and practical adoption in organizations.
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